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PageLeap gauges how effectively your landing page is tuned across pivotal categories like technical quality, inclusiveness, security and promotion.

Best Practices

Scoring badly on overall metrics shows vital shortcomings hampering user experiences and growth. Scroll down to learn more about how to resolve these key issues.

Webpage Performance

The overall Performance score gauges how your landing page's performance influences user experience and satisfaction.

First Contentful Paint (FCP)

The metric First Contentful Paint (FCP) gauges the speed at which your website first renders visible content, a key factor in engaging users and minimizing bounce rates.

The 2.47 second First Contentful Paint speed of your site, lagging behind the PageLeap Benchmark of 1.09 seconds, indicates a need for optimization to enhance user experience and boost engagement.

Largest Contentful Paint (LCP)

First Contentful Paint (FCP) evaluates how fast your site presents initial content to visitors, impacting engagement and bounce rates.

With a Largest Contentful Paint time of 3.84 seconds, exceeding the PageLeap Benchmark of 1.49 seconds, your site risks higher bounce rates and lower conversion, indicating a need for performance improvements.

Time to First Byte (TTFB)

Time to First Byte (TTFB) gauges the server's responsiveness in delivering the initial response to user interactions, influencing user experience and satisfaction.

Your landing page's Time to First Byte (TTFB) score of 0.15, better than the PageLeap Benchmark of 0.79, ensures a rapid server response, enhancing engagement and user satisfaction.

Total Blocking Time (TBT)

Total Blocking Time (TBT) measures how long your landing page remains unresponsive during loading, crucial for user engagement and frustration reduction.

Achieving a TBT score of 0.03, better than the PageLeap Benchmark of 0.149, your landing page ensures minimal interactivity delays, leading to higher online orders, positive reviews, and user satisfaction.

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) evaluates how your landing page's design remains stable during loading, affecting user experience and engagement.

Your landing page's Cumulative Layout Shift (CLS) score of 0, better than the PageLeap Benchmark of 0.05, ensures a seamless user experience, enhancing online orders, positive reviews, and webpage traffic.

First Input Delay (FID)

First Input Delay (FID) gauges the delay in your landing page's response to user interactions, influencing user experience and satisfaction.

With a FID score of 0.1, surpassing the PageLeap Benchmark of 0.49, your landing page excels in meeting high user interaction expectations, driving engagement, and user satisfaction.

An overall Performance score of 83, below the PageLeap Benchmark, may lead to user dissatisfaction, impacting engagement and user satisfaction, emphasizing the need for improvements.

SEO Compliance

SEO gauges how well your landing page's optimization for search engines influences visibility, user experience, and satisfaction.

A young entrepreneur in a red shirt, looking puzzled at his desk filled with stacks of papers and an outdated desktop computer, struggling to figure out his low website traffic.

Meta Descriptions

Crafting compelling meta descriptions is key to improving search engine visibility, directly affecting user engagement and potential e-commerce success.

Alt text: An undernourished houseplant with wrinkled leaves in a red pot on a windowsill, beside an empty, rusted watering can labeled 'Meta Descriptions', symbolizing the negative impact of lacking adequate meta descriptions on a web page's potential for growth.

Subpar meta descriptions may weaken your site's search performance, reducing user visits and impacting online sales.

Broken Links

Maintaining a site free of broken links is vital for user experience and SEO, crucial for attracting traffic and driving sales.

An anxious teen wearing a reflective orange vest franticly waves in warning to a crowd of pedestrians and riders inching towards a crumbling bridge, with the number 404 inscribed across it, signaling a pausing danger.

Efficient management of the 0 broken links on your site supports seamless navigation, leading to improved traffic and higher sales potential.

Site Map

With an XML sitemap, pages are readily indexed, keeping content findable and driving user engagement key for sales.

A confident young entrepreneur with wavy hair, smiling and looking upwards with optimism. She's professionally dressed in a green blazer, triumphantly showcasing a colorful digital website map in her extended arms.

The discovery benefits of your XML sitemap rely on ongoing optimization to boost rankings and revenue.

Improper Robots.txt usage

Effective management of robots.txt is essential for optimal search engine crawling, directly affecting your site's visibility to users and potential sales.

A sophisticated white robot with green features, wearing black rectangle glasses, engaging with a transparent holographic file projection from its hand displaying Robots.txt. It appears focused, giving a thumbs up and smiling over a clean black background.

With a superior robots.txt configuration, your site excels in search engine indexing, leading to increased user engagement and higher revenue opportunities.

Canonical Tags

Canonical tags are key in managing SEO, directly impacting how search engines view your content and affecting user traffic and sales.

Two mirrored mockup webpages with abstract swirling colors are stacked vertically. Above them is a green check mark badge approving the correct canonical tag implementation. This digital art illustrates proper website metadata usage.

Your site's effective use of canonical tags enhances SEO, preventing content duplication and positively impacting user traffic and sales.

Falling short of the PageLeap Benchmark, your landing page's SEO score of 78 risks lower visibility, impacting engagement and user reviews, underscoring the urgency for enhancements.

Accessibility & UX

Accessibility measures your landing page's ability to be used by individuals with disabilities, crucial for inclusive user engagement and satisfaction.

A young entrepreneur in a red shirt, looking puzzled at his desk filled with stacks of papers and an outdated desktop computer, struggling to figure out his low website traffic.

Image Alt Text

Alt texts are key in making images searchable and accessible, directly impacting user experience and potential e-commerce performance.

A visually impaired individual struggling to navigate a webpage without image descriptions, using braille reader attached to a computer keyboard, indicating an important need for web accessibility.

Your site's images are well-labeled with alt texts, improving SEO and accessibility, thus attracting more users and potentially increasing sales.

Loading Efficiency

Fast loading times are essential for user retention and satisfaction, directly impacting your site's traffic and potential e-commerce success.

A web developer joyfully rides a rocketing upload bar, sending perfectly loaded website images at high speeds. Sparks fly from a red-hot speedometer dial, symbolizing impressive loading speeds, while racing flags wave in celebration. A variety of transportation vehicles also visible.

With a superior loading efficiency score of 93, your site excels in user retention and satisfaction, leading to increased traffic and revenue.

Your landing page's Accessibility score of 64, lagging behind the PageLeap Benchmark, poses a risk to user satisfaction, engagement, and webpage traffic for all users, highlighting the opportunity for vital improvements.

Security & Trust

A young entrepreneur in a red shirt, looking puzzled at his desk filled with stacks of papers and an outdated desktop computer, struggling to figure out his low website traffic.


Efficient management of redirects is crucial for maintaining site speed and user experience, influencing traffic and potential online sales.

A young entrepreneur in a red shirt, looking puzzled at his desk filled with stacks of papers and an outdated desktop computer, struggling to figure out his low website traffic.

With 0 well-handled redirects, your website ensures smooth navigation, leading to better user retention and revenue growth.

Headers Grade

Proper HTTP header setup enhances website security and functionality, key for maintaining user engagement and driving revenue.


Effective HTTP header setup on your site, scoring a grade of C, supports strong security and functionality, leading to improved traffic and higher sales potential.


HTTPS is essential for website security and user trust, directly impacting user experience and influencing online sales and traffic.


Your site's use of HTTPS ensures secure transactions, building user trust and potentially increasing engagement and sales.