Target URL: https://www.swim.com/

Discover www.swim.com and gain knowledge about SEO!

PageLeap analysis evaluates your landing page holistically across critical dimensions including performance, accessibility, best practices and SEO optimization.

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Performance
Accessibility
Best Practices
SEO

The poor overall score reveals deficiencies in optimizations across vital categories, severely impacting revenue streams. Mored details are below.

Webpage Performance

The Performance score quantifies your landing page's overall performance, essential for user satisfaction and interaction engagement.

First Contentful Paint (FCP)

First Contentful Paint (FCP) is a crucial metric that measures the speed at which the first content appears on your site, imperative for maintaining user engagement and diminishing bounce rates.

A 1.94 second First Contentful Paint speed, far above the PageLeap Benchmark of 1.09 seconds, risks losing customers and orders due to today's short attention spans. Prioritize improving your landing page to boost traffic and sales.

Largest Contentful Paint (LCP)

First Contentful Paint (FCP) tracks when your site first renders material, which affects user engagement and bounce rates.

Your site's LCP speed of 12.44 seconds, lagging behind the PageLeap Benchmark of 1.49 seconds, could negatively impact user experience and conversions, underscoring the importance of speed enhancements.

Time to First Byte (TTFB)

Time to First Byte (TTFB) quantifies the delay in your landing page's server response to user actions, essential for user satisfaction and interaction engagement.

Your landing page's Time to First Byte (TTFB) score of 0.15, better than the PageLeap Benchmark of 0.79, ensures a rapid server response, enhancing engagement and user satisfaction.

Total Blocking Time (TBT)

Total Blocking Time (TBT) quantifies the time your landing page hinders interactivity during loading, essential for user satisfaction and engagement.

Exceeding the PageLeap Benchmark score with a TBT of just 0.01, your landing page minimizes user frustration, leading to increased market share, orders, and satisfied users.

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) gauges how your landing page's elements move during loading, influencing user experience and satisfaction.

Your landing page's impressive CLS score of 0, faster than the PageLeap Benchmark of 0.05, significantly contributes to a frustration-free user experience, fostering higher engagement and online orders.

First Input Delay (FID)

First Input Delay (FID) evaluates the delay in your landing page's response to user input, impacting user experience and interaction engagement.

Your landing page's First Input Delay (FID) score of 0.08, better than the PageLeap Benchmark of 0.49, ensures a responsive user interaction experience, enhancing engagement and user satisfaction.

With an overall Performance score of 71, falling short of the PageLeap Benchmark, your landing page may be causing user dissatisfaction, negatively impacting engagement and user satisfaction, necessitating improvements.

SEO Compliance

SEO evaluates how well your landing page is optimized for search engines, crucial for visibility, user engagement, and satisfaction.

Young entrepreneur in a red shirt sitting at a desk surrounded by stacks of papers and a 1990s desktop computer, appearing puzzled as he assesses his website's low traffic.

Meta Descriptions

Meta descriptions act as your site's first impression in search results, essential for drawing in users and converting visits into sales.

Meta description text under a magnifying glass on an open book, highlighted against a binary code background, representing web metadata in the context of internet and web accessibility.

Lacking impactful meta descriptions, your site falls short in search visibility, potentially reducing user interest and sales.

Broken Links

Broken links, when addressed promptly, ensure a smooth user experience and enhance site credibility, impacting online sales.

Anxious teenager in orange safety vest and jeans, signaling danger to a crowd of pedestrians, bicyclists, and skateboarders near a collapsing bridge, under a cloudy sky, with a '404' warning visible.

A high number of 9 broken links on your site may hinder user navigation, reducing engagement and potentially impacting sales.

Site Map

An effective XML sitemap makes webpages visible to search engines, which is crucial for discoverability, traffic, and business growth.

A distressed entrepreneur hunched over a glitching holographic maze, surrounded by red warning screens, symbolizing the complexity and unpredictability of confusing website architecture amidst digital distortion.

Your XML sitemap allows timely crawling now, but its full impact requires regular updates as new pages are added.

Improper Robots.txt usage

The robots.txt file plays a key role in managing search engine access to your site, influencing user discoverability and potential e-commerce success.

A tall futuristic robot with red glowing eyes and intricate silver metal plating, looking sad and frustrated in front of a black 'KEEP OUT' sign and a barred gate labeled 'Robots.txt', in a city resembling a circuit board.

Optimized robots.txt on your site boosts search visibility, improving user traffic and directly contributing to better sales figures.

Canonical Tags

Proper use of canonical tags is crucial for SEO, ensuring unique content and influencing user traffic and search engine credibility.

Two identical webpages filled with abstract, swirling colors are stacked vertically with a green check mark badge above them, symbolizing correct canonical tag implementation. This visually pleasing digital art highlights symmetry, font usage, and patterns.

Your site's effective use of canonical tags enhances SEO, preventing content duplication and positively impacting user traffic and sales.

Falling short of the PageLeap Benchmark, your landing page's SEO score of 89 risks lower visibility, impacting engagement and user reviews, underscoring the urgency for enhancements.

Accessibility & UX

Accessibility assesses how well your landing page accommodates users with disabilities, pivotal for inclusive user satisfaction and engagement.

Young entrepreneur in a red shirt sitting at a desk surrounded by stacks of papers and a 1990s desktop computer, appearing puzzled as he assesses his website's low traffic.

Image Alt Text

Effective alt texts on images can boost your site's search rankings and user engagement, playing a crucial role in online sales.

Happy blind woman smiling, engaging with a futuristic glowing green braille device, interpreting clear dot patterns with her fingers, demonstrating advances in vision-care technology.

Your site excels in using alt texts for images, enhancing search rankings and attracting more users, which can lead to increased sales.

Loading Efficiency

Loading efficiency plays a key role in user experience, impacting how quickly users interact with your site and affecting sales.

Startup founder in casual business attire nervously waiting for webpage to load on smartphone, indicated by slow status bar progress. They are standing, crossing arms, and rapidly tapping their foot.

Your site's loading efficiency score of 77 needs improvement to enhance user experience and reduce bounce rates, impacting sales opportunities.

Falling short of the PageLeap Benchmark, your landing page's Accessibility score of 84 risks excluding potential users, impacting engagement and user reviews for all users, underscoring the urgency for enhancements.

Security & Trust

Young entrepreneur in a red shirt sitting at a desk surrounded by stacks of papers and a 1990s desktop computer, appearing puzzled as he assesses his website's low traffic.

Redirects

Effective redirect strategies are essential for website performance, impacting how users engage with your site and affecting sales.

Young entrepreneur in a red shirt sitting at a desk surrounded by stacks of papers and a 1990s desktop computer, appearing puzzled as he assesses his website's low traffic.

Your site excels in redirect management with 0 redirects, enhancing site performance and potentially increasing user engagement and online sales.

Headers Grade

HTTP header configuration plays a crucial role in site security and performance, impacting user trust and potentially influencing sales.

A+

Your site's HTTP headers are optimally configured with a grade of A+, enhancing security and performance, thus attracting more users and potentially increasing sales.

SSL/TLS Grade

HTTPS encryption is key to protecting user information, enhancing site credibility, and potentially increasing user retention and sales.

A

Effective HTTPS (1) implementation on your site supports user confidence, leading to improved traffic and higher sales potential.

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